Author: Yutong

0 Comment on “Manufacturing Consent” in Advertising: How PR Tactics Shape Consumer Beliefs and Choices
Posted in 3. ‘Manufacturing Consent’ Or ‘Ideas of encoding and decoding’

“Manufacturing Consent” in Advertising: How PR Tactics Shape Consumer Beliefs and Choices

‘Manufacturing Consent’ is a 1988 book by Edward S. Herman and Noam Chomsky. ‘Manufacturing Consent’ is the…

3 Comments on How Media Shapes Our Perception and Society
Posted in 2. ‘Medium theory’ Or ‘Construction of Identity in a digital world’

How Media Shapes Our Perception and Society

McLuhan suggests that attention is more focused on the content of the media than on the ‘form’…

3 Comments on Culture Industry in Film: The Commodification of Cinema and Its Impact on Art and Society
Posted in 1. ‘Two Step Flow theory’ Or ‘Culture Industry’

Culture Industry in Film: The Commodification of Cinema and Its Impact on Art and Society

The cultural industry is the mass production and commercialisation of cultural goods and services such as music,…

0 Comment on Introduction
Posted in Hello World

Introduction

Hello!!! My name is Yutong Lin. I’m from Guangzhou, China. Traveling is one of my hobbies. I…