Category: 3. ‘Manufacturing Consent’ Or ‘Ideas of encoding and decoding’
Don’t Be Fooled by the Media Circus: Your Guide to Spotting Spin
Ever feel like the news keeps showing the same stuff, over and over, while ignoring other important…
The Grand Prix of Manufacturing Consent in Formula One
The race to manufacture consent is happening covertly in the fast-paced world of Formula One racing, where…
Encoding and Decoding in Advertising Ft. Marc Jacobs
The entire goal of advertising is to sell audiences a product or service through messaging. These messages…
Encoding and decoding without realising?
Stuart Hall proposed the concept of encoding and decoding in media in 1973. He stated that producers…
What is ?
The book is called ‘The Game‘ the title of a 1988 book by sociologist Edward s. Hallmark…
He’s Literally Me: The Dangers of Decoding
“Oh my god, he’s literally me” is a sentence echoed by much of the male youth across…
Decoding the Ginger Hair Loss Prevention Shampoo Ad: Insights into Encoding, Decoding, and Re-coding
The encoding/decoding model of communication was first developed by cultural studies scholar Stuart Hall in 1973.He titled the study ‘Encoding and…
Jennifer’s Body; a story of great misinterpretation.
“Maybe we got lost in translation” is a quote from Taylor Swift’s ‘All Too Well’ song that…
How do you talk to your friends and understand what they are saying?
Stuart Hall Stuart Hall, a renowned cultural theorist, popularised the ideas of encoding and decoding to better…
What you see is what others want you to see.
《Manufacturing Consent》 was a book written by Edward Herman and Noam Chomsky in 1988. In this book, they…
Is the news you watch always the truth?-Manufacturing Consent
Firstly, let’s start by looking at a picture of what you thought was happening when you first…
The limitations of Stuart Hall’s Encoding and Decoding Model
Stuart Hall was a pioneer in media theory, founding the Birmingham School of Cultural Studies in 1964…
Brainwashing Society.
By Sarah Munsi Featured image. ‘Manufacturing Consent: The Political Economy of the Mass Media’ by Chomsky and…
Love is in the Bin：Banksy’s connection to the concepts of encoding and decoding
Banksy is a street art writer I’m very interested in, and I’ve been following his work for…
Why does society hate “public intellectuals”?
Public intellectuals, the vast majority of whom are detached from the working people, are dependent and parasitic…
“The Dance of Information: exploring the mystery of encoding and decoding behind communication.”
Communication is ubiquitous in our daily lives. We play speaker and listener every day. But have you…
How do luxury brands make themselves’ luxurious’?
Luxury brands are often very good at gaining consumer favor by shaping their brand story. A brand…
Why Ponzi scheme is kind of Manufacturing Consent
The key of ‘Manufacturing Consent’ is the propaganda model with those 5 main filters: Ownership of the…
Unraveling the Threads: Manufacturing Consent in the Media
Introduction According to Ayolov (2023), in today’s information-saturated world, “Manufacturing Consent” by Edward S. Herman and Noam Chomsky has…
Encoding and Decoding – Reception Theory!
Stuart Hall was a British cultural theorist with Jamaican lineage, he is deemed by many as one…
What you see is what I want you to see
‘Manufacturing Consent’ is a concept jointly proposed by American scholars Noam Chomsky and Edward S. Herman. It…
Confidently shout about freedom of speech – but are they?
The idea of the propaganda model proposed in this book is still very relevant in today’s society….
The Propaganda Model in manufacturing consent and its “filters”.
Manufacturing consent is the process by which power aligns the consciousness of the masses with the dominant…
The encoding and decoding model
Stuart Hall was a sociologist and theorist who co-founded the Centre for Contemporary Cultural Studies at the…
