Category: 1. ‘Two Step Flow theory’ Or ‘Culture Industry’
The Culture Industry
Culture Industry is a concept pioneered by Adorno and Horkheimer in their book Dialectics of Enlightenment (1947).The…
Mass Production of Mediocrity: Cultural Industry
In this blog post, I will be covering the topic around the Cultural Industry Theory. I will…
Understanding Two-Step Flow Theory: Influence in the Information Age
In our ever-evolving world of communication and media, certain theories and concepts stand the test of time….
Cultural Industry within the Music Industry.
In this blog post, I’ll be discussing the Cultural Industry Theory with relevance to the modern day. …
The Books You Read, The Titles You Hear.
For most of my life, I was an avid consumer and enjoyer of books. It started with…
From Screen to Scene: How Two-Step Flow Shapes Movie Choices
‘Two Step Flow theory’ means that big ideas flow from mass media to opinion leaders, and from…
Are you an opinion leader?
The two- step flow theory was come up with by Pual Felix, Lazarsfeld during the American president’s…
Formula 1: a sport or a money grab?
The minute I started watching Formula 1, I was in awe of the cars, drivers, events, famous…
Increasingly difficult opinion leaders
Image from Bing
Concept and classification of cultural industries
The concept of “cultural industry” originated from the controversy and criticism of “mass culture” by Theodor Adono…
Who Reserve The Last Word?-Two Step Flow Theory
The two-step Flow theory was first published by sociologist Paul Lazarsfeld et al in 1944 in The…
Electronic games are of great significance to the development of cultural industries
On November 10, 2022 the European Parliament adopted a resolution on esports and video games.The resolution calls on…
The media is making me regret joining the KPOP fandom (I’m lying but not really)
By Sarah Munsi Featured image. The ‘Two Step Flow Theory‘ puts forward this motive that the media…
Culture industry
The Cultural Industry of Celebrities: Taylor Swift The cultural industry revolving around celebrities has become an integral…
Musical : the embodiment of the concept of the cultural industry
As a fan of musical , I have a keen interest in the industry, which as a…
Have you ever realised we are surrounded by the Two Step Flow Theory?
We are continuously assaulted with information from many media sources in contemporary linked society. We are exposed…
Your watch list may not be up to you
The culture industry is not the art of the consumer but rather the projection of the will…
Culture Industry & Commidification!
The term ‘Culture Industry’ is an idea that started being discussed in the early 1940’s by the…
The Culture Industry’s Inexhaustible Purse
It is hard to tell anything truly valuable or unique in Dongshan now
The MCU: Culture Industry in Action
I was nine years old when Iron Man, the first ‘MCU’ (Marvel Cinematic Universe) movie was released…
Applying the Two-Step Flow Theory in the Digital Age: Unraveling Contemporary Media Influence
In our ever-evolving media landscape, the Two-Step Flow Theory, initially proposed by Paul Lazarsfeld and Elihu Katz,…
Preliminary Shortcomings of the Two Step Flow Theory
This model illustrates that most individuals do not form their opinions directly through mass media but based…
Advertisements make people disoriented?
How advertising connect to Culture Industry? Nowadays, advertising permeates every aspect of our lives, holding us hostage…
H.BROTHERS – A Leader in China’s Culture Industry
In the second week’s lecture, we studied the theme From Mass Media To Mass Culture, in which…
