Encoding and Decoding in Dove’s Campaign
Advertisements are created with specific messages in mind, but audiences do not always interpret them as intended….
Encoding and Decoding
Stuart Hall is a culture theorist who explored and investigated how culture, media, race, class and identity…
Encoding & Decoding
When discussing encoding and decoding in media were evaluating how each media messages are created and interpreted…
Understanding Media Through Encoding and Decoding
In today’s digital world, people receive information through television, social media, advertisements and online videos every day….
Who’s Really Looking? The Male Gaze in “Blurred Lines”
Back in 2013, you couldn’t escape Robin Thicke’s “Blurred Lines”. It went to number one in the…
Manufacturing Consent & The Latte Debate
Being online, I often see interactions that go roughly as follows: A video of a person in…
Is “Sorry” Really Sorry? Encoding and Decoding Justin Bieber
In October 2015, Justin Bieber released “Sorry”. On the surface, it is a catchy dance-pop song about…
From Wireless to Your Feed: How fakemink Shows the Two-Step Flow in Action
In July 2025, Drake brought fakemink, a 20-year-old rapper from Basildon, Essex, on stage at Wireless Festival….
Construction of identity in a digital world
Construction of identity in a digital world is a fluid process through which individuals create, curate, perform,…
Two-step flow
The two-step flow is a media and sociology theory that states that media messages can influence the…
Are we really who we say we are? The Construction of Identity in a Digital World.
⠀⠀⠀⠀ ⠀⠀⠀⠀ ⠀⠀ There might have been moments where you have posted a picture on Instagram, or…
Producing and Receiving the media
How do audience interpret medium messages? Hall’s explanation of how media texts are produced, circulated, and interpreted…
More than just a footballer: How Robert Lewandowski Constructs His Identity Online
As someone who grew up in a Polish household I always admired Robert Lewandowski and would look…
More Than an Album: How Charli XCX’s Brat Era Constructed a Digital Identity
Social media has changed how celebrities make and present their identities. Platforms like Instagram and TikTok allow…
Instagram Versus Me
When thinking about what to write on for “Construction of Identity in a Digital World”, the first…
Culture theory – is the content we consume authentic or recycled, and how much influence do we have over how we present ourselves?
With social media used to control narratives and push out content to entertain the masses, videos are…
BeReal or BeReady? Performing Authenticity Online
Last year I did something embarrassing. When BeReal pinged me at 3pm, I was at my desk…
Construction of identity in a digital world
In today’s digital world, social media plays an important role in how people present themselves and how others…
Hiding behind a mask?
The construction of identity in digital world refers to individuals who curate personas on digital platforms, technologies…
Who Are We Online? The Construction of Identity in a Digital World
Introduction Social media has become an important part of everyday life. Platforms such as Instagram and TikTok…
Multiple identities in the digital age
Is having multiple digital identities deceptive? Due to the rise of the digital age and technological developments,…
Construction of identity in a digital world
Sometimes I think that probably my social media knows me better than myself. Sometimes I don’t even know…
Medium Theory through problematic politicians
A theory that was coined by Marshall McLuhan who was a theorist and philosopher. The theory encompasses…
Performing Vulnerability on Two Screens: Alix Earle on TikTok and Earle Meets World
Vulnerability has become a powerful aesthetic on TikTok. Alix Earle rose to fame through her casual GRWM…
