More Than an Album: How Charli XCX’s Brat Era Constructed a Digital Identity
Social media has changed how celebrities make and present their identities. Platforms like Instagram and TikTok allow…
Instagram Versus Me
When thinking about what to write on for “Construction of Identity in a Digital World”, the first…
Culture theory – is the content we consume authentic or recycled, and how much influence do we have over how we present ourselves?
With social media used to control narratives and push out content to entertain the masses, videos are…
BeReal or BeReady? Performing Authenticity Online
Last year I did something embarrassing. When BeReal pinged me at 3pm, I was at my desk…
Construction of identity in a digital world
In today’s digital world, social media plays an important role in how people present themselves and how others…
Hiding behind a mask?
The construction of identity in digital world refers to individuals who curate personas on digital platforms, technologies…
Who Are We Online? The Construction of Identity in a Digital World
Introduction Social media has become an important part of everyday life. Platforms such as Instagram and TikTok…
Multiple identities in the digital age
Is having multiple digital identities deceptive? Due to the rise of the digital age and technological developments,…
Construction of identity in a digital world
Sometimes I think that probably my social media knows me better than myself. Sometimes I don’t even know…
Medium Theory through problematic politicians
A theory that was coined by Marshall McLuhan who was a theorist and philosopher. The theory encompasses…
Performing Vulnerability on Two Screens: Alix Earle on TikTok and Earle Meets World
Vulnerability has become a powerful aesthetic on TikTok. Alix Earle rose to fame through her casual GRWM…
What is the Medium Theory and How does it affect us?
The medium theory was created by a Canadian communication theorist Marshall McLuhan in the year 1964 However…
Construction of Identity in a Digital World: How Social Media Shapes the Way We Present Ourselves
In today’s digital world, social media has become an important part of how people express themselves and…
Perfectly Imperfect: How the Kardashians Stage Both Sides of Themselves
Erving Goffman separated how we present our social life into the “front stage” where we perform for…
Are We Really Constructing Ourselves or Someone Else?
Identity has experienced a significant transformation in the modern digital age, transcending conventional concepts to become a fluid,…
Cooking, Performing, and Being “Real”:The Construction of Nara Smith’s Digital Identity
Nowadays, TikTok has become an important digital space for people to show and build their identities. Users…
Are We Really Thinking for Ourselves? How TikTok Shapes Our Perception of Beauty.
Social media nowadays plays a crucial role in our daily lives, impacting how we communicate, show ourselves,…
Two-Step Flow Theory
The two-step flow is a media and sociology theory that states that media messages can influence the…
Walking Through Brick Lane And Unravel Years Of Art And History, And How It Creates Connection And Commodity.
Does sharing images of this place create connection, commodify it, or both? When sharing theses images we…
Two-Step Flow Theory in the Age of Social Media
In today’s digital world, social media has become an important part of how people receive information and…
Niceee to meet u!
Hi everyone! My name is YAOWEN HU, and I am studying Media, Advertising and Public Relations at…
The Culture Industry: Do we choose what we consume, or are we forced to consume it?
Culture Industry, what is it? Developed by German philosophers Theodor Adorno and Max Horkheimer, culture industry is…
CULTURE INDUSTRY
Sometimes when i watch the short video, i will suddenly realise i live in the world of…


















