Construction of identity in a digital world
Sometimes I think that probably my social media knows me better than myself. Sometimes I don’t even know…
Medium Theory through problematic politicians
A theory that was coined by Marshall McLuhan who was a theorist and philosopher. The theory encompasses…
Performing Vulnerability on Two Screens: Alix Earle on TikTok and Earle Meets World
Vulnerability has become a powerful aesthetic on TikTok. Alix Earle rose to fame through her casual GRWM…
What is the Medium Theory and How does it affect us?
The medium theory was created by a Canadian communication theorist Marshall McLuhan in the year 1964 However…
Construction of Identity in a Digital World: How Social Media Shapes the Way We Present Ourselves
In today’s digital world, social media has become an important part of how people express themselves and…
Polished and Unfiltered: The Two Stages of The Kardashians
Erving Goffman separated how we present our social life into the “front stage” where we perform for…
Are We Really Constructing Ourselves or Someone Else?
Identity has experienced a significant transformation in the modern digital age, transcending conventional concepts to become a fluid,…
Cooking, Performing, and Being “Real”:The Construction of Nara Smith’s Digital Identity
Nowadays, TikTok has become an important digital space for people to show and build their identities. Users…
Are We Really Thinking for Ourselves? How TikTok Shapes Our Perception of Beauty.
Social media nowadays plays a crucial role in our daily lives, impacting how we communicate, show ourselves,…
Two-Step Flow Theory
The two-step flow is a media and sociology theory that states that media messages can influence the…
Walking Through Brick Lane And Unravel Years Of Art And History, And How It Creates Connection And Commodity.
Does sharing images of this place create connection, commodify it, or both? When sharing theses images we…
Two-Step Flow Theory in the Age of Social Media
In today’s digital world, social media has become an important part of how people receive information and…
Niceee to meet u!
Hi everyone! My name is YAOWEN HU, and I am studying Media, Advertising and Public Relations at…
The Culture Industry: Do we choose what we consume, or are we forced to consume it?
Culture Industry, what is it? Developed by German philosophers Theodor Adorno and Max Horkheimer, culture industry is…
CULTURE INDUSTRY
Sometimes when i watch the short video, i will suddenly realise i live in the world of…
I Traced Where My Opinions Came From, and None Came From the News.
Monday, 19th October 2026, Katja Pelicaric This week I bought a dress on TikTok Shop without ever…
Two steps forward, 3 steps back?
The two-step flow is a theory formulated by sociologists Paul Lazarsfeld, first in the 1944 study “The…
You Don’t Know What You Like
What is the Culture Industry? The term ‘culture industry’ was first used by Frankfurt School researchers Theodor…
The Illusion of Choice: Culture Industry
The culture industry describes the production of sameness. The term itself was originated by critical theorists Theodor…
Is Popular Culture Really Our Own?
Have you ever wondered why so many songs sound similar, why films often follow the same storyline,…
The Deceptive Culture Industry
Why is there no revolution if people were dissatisfied with their quality of life and working conditions? Adorno and Horkheimer argued that the culture industry has submitted to production methods & mass-production…
The culture industry: Are we really in charge of what we consume?
In today’s digital world, media has become a major part of everyday life. From scrolling through TikTok…
The Culture Industry: Are We Really Choosing What We Watch?
Have you ever noticed that many Netflix shows seem to follow similar structures or storylines? or how…
