Interactive relationship between cultural industry and art communication

Under the new economic conditions, the form and means of art communication have changed, and the development mode of cultural industry has also changed significantly. Art communication is not only one of the necessary conditions for the rapid development of cultural industry, but also the inherent requirement for the development of cultural industry clusters. The network communication brought by the development of science and technology has become a new platform for the interaction of art and culture industry. In the interaction between art communication and cultural industry, cultural industry provides the driving force for the development of art communication, art communication is the driving force for the development of cultural industry, and digital art is the basis for the integration of the two interaction.

Digital platform and cultural industry

Of course, digital platforms also interact with the cultural industry.(Colombo,Fausto.2018),In the digital age, marketing has undergone revolutionary changes. The value of art is subjective, and each person may have a very different experience of the same work. The intervention of digital platforms provides us with the opportunity to display and promote art in a new way

Digitalization also broadens the communication channels of cultural and creative products, and with the help of the Internet platform, excellent works can be instantly sent to the global audience. Whether it is beautiful paintings, touching music or creative short videos, they can spread quickly on the Internet and attract a lot of attention and love. Of course, extensive communication not only improves the popularity of cultural products, but also brings higher commercial value to them.

reference

Colombo,Fausto. (2018). Reviewing the cultural industry:from creative industry to digital platforms