Category: Blog
Encoding and Decoding in Advertising Ft. Marc Jacobs
The entire goal of advertising is to sell audiences a product or service through messaging. These messages…
If you hate gay, you understand Male Gaze’s hurt
It’s only when the perspectives are reversed that men realize what the male gaze really is.
Game design: characterisation of female characters under the male gaze
In a portion of games, often some of the female characters are portrayed as scantily clad, depicting…
Unravelling Media Discourse: Shaping Perspectives in the Digital Age
The media discourse is a potent force in the 21st century, impacting societal narratives and public opinion…
The Male Gaze in the Malèna
Male gaze is a very hot topic at the moment. This phenomenon was discussed profoundly in the…
Any methods to break the Male Gaze? Perhaps…
Art critic John Berger once said that women’s grooming and self-expression in public space is not really…
The Male Gaze: The Illusion of ‘Freedom of Choice’
For many years, the topic of the male gaze has continuously surfaced in real life discussions, on…
Encoding and decoding without realising?
Stuart Hall proposed the concept of encoding and decoding in media in 1973. He stated that producers…
Love is in the Bin：Banksy’s connection to the concepts of encoding and decoding
Banksy is a street art writer I’m very interested in, and I’ve been following his work for…
How do luxury brands make themselves’ luxurious’?
Luxury brands are often very good at gaining consumer favor by shaping their brand story. A brand…
Why Ponzi scheme is kind of Manufacturing Consent
The key of ‘Manufacturing Consent’ is the propaganda model with those 5 main filters: Ownership of the…
Unraveling the Threads: Manufacturing Consent in the Media
Introduction According to Ayolov (2023), in today’s information-saturated world, “Manufacturing Consent” by Edward S. Herman and Noam Chomsky has…
Manufacturing consent
Social media is like the ‘Truman Show’ Social media now seems to create a fake world in…
The encoding and decoding model
Stuart Hall was a sociologist and theorist who co-founded the Centre for Contemporary Cultural Studies at the…
Decoding in communications
Decoding is the process of converting a message from its original format into a format that is…
The key to trust in the digital world: digital identity
Digital identity is the key to unlocking the door of trust in the digital world. We cannot…
Cosplayers: character identity construction in virtual worlds
When I was in junior high school, I was particularly fond of watching anime, and whenever I…
Does MBTI really show people’s personality?
“The entire world is a stage and all the men and women merely players. They have their…
Medium theory
What is medium theory? Media theory is a set of differences in meaning that are used to…
Understanding Two-Step Flow Theory: Influence in the Information Age
In our ever-evolving world of communication and media, certain theories and concepts stand the test of time….
How Social Media Has Evolved Identity!
The topic of this blog post is ‘identity’ and how it is formed/constructed in the ‘digital world’,…
Culture industry
What is culture industry？ The word” culture industry“was mentioned in the book called “Dialectic of Enlightenment” by theodor…
Cultural Industry within the Music Industry.
In this blog post, I’ll be discussing the Cultural Industry Theory with relevance to the modern day. …