Category: Blog
Construction of identity in a digital world
Construction of identity in a digital world is a fluid process through which individuals create, curate, perform,…
Two-step flow
The two-step flow is a media and sociology theory that states that media messages can influence the…
Are we really who we say we are? The Construction of Identity in a Digital World.
⠀⠀⠀⠀ ⠀⠀⠀⠀ ⠀⠀ There might have been moments where you have posted a picture on Instagram, or…
More than just a footballer: How Robert Lewandowski Constructs His Identity Online
As someone who grew up in a Polish household I always admired Robert Lewandowski and would look…
BeReal or BeReady? Performing Authenticity Online
Last year I did something embarrassing. When BeReal pinged me at 3pm, I was at my desk…
Hiding behind a mask?
The construction of identity in digital world refers to individuals who curate personas on digital platforms, technologies…
Construction of identity in a digital world
Sometimes I think that probably my social media knows me better than myself. Sometimes I don’t even know…
Medium Theory through problematic politicians
A theory that was coined by Marshall McLuhan who was a theorist and philosopher. The theory encompasses…
What is the Medium Theory and How does it affect us?
The medium theory was created by a Canadian communication theorist Marshall McLuhan in the year 1964 However…
Perfectly Imperfect: How the Kardashians Stage Both Sides of Themselves
Erving Goffman separated how we present our social life into the “front stage” where we perform for…
Are We Really Constructing Ourselves or Someone Else?
Identity has experienced a significant transformation in the modern digital age, transcending conventional concepts to become a fluid,…
Cooking, Performing, and Being “Real”:The Construction of Nara Smith’s Digital Identity
Nowadays, TikTok has become an important digital space for people to show and build their identities. Users…
Walking Through Brick Lane And Unravel Years Of Art And History, And How It Creates Connection And Commodity.
Does sharing images of this place create connection, commodify it, or both? When sharing theses images we…
Two-Step Flow Theory in the Age of Social Media
In today’s digital world, social media has become an important part of how people receive information and…
Niceee to meet u!
Hi everyone! My name is YAOWEN HU, and I am studying Media, Advertising and Public Relations at…
The Culture Industry: Do we choose what we consume, or are we forced to consume it?
Culture Industry, what is it? Developed by German philosophers Theodor Adorno and Max Horkheimer, culture industry is…
CULTURE INDUSTRY
Sometimes when i watch the short video, i will suddenly realise i live in the world of…
I Traced Where My Opinions Came From, and None Came From the News.
Monday, 19th October 2026, Katja Pelicaric This week I bought a dress on TikTok Shop without ever…
Two steps forward, 3 steps back?
The two-step flow is a theory formulated by sociologists Paul Lazarsfeld, first in the 1944 study “The…
The Illusion of Choice: Culture Industry
The culture industry describes the production of sameness. The term itself was originated by critical theorists Theodor…
Is Popular Culture Really Our Own?
Have you ever wondered why so many songs sound similar, why films often follow the same storyline,…
One Step, Two Step
What is it? The two step flow theory is an idea thought by Katz and Lazarsfeld (1955).It…
What is the Two-step Flow Theory and how does it change society?
The two step flow theory is a type of communication model developed in the year 1948 by…
From Opinion Leaders to Algorithms:Does the Two-Step Flow Theory Still Hold on Tiktok?
TikTok has become a key platform where beauty influencers share skincare suggestions and shape consumer attitudes towards…