一·Background
Manufactured consent is a term coined by Noam Chomsky and Edward S. Herman to describe the use of the media by powerful forces to shape public opinion through selective reporting and framing(Durham, Meenakshi Gigi. 2006), so that manufactured consent can be used as a critical lens to explore and show the complex interactions behind social phenomena
二 . An extension of manufacturing consent
Cognitive bias and manufacturing consent
Cognitive bias refers to people’s wrong judgment or bias due to the influence of various factors in the cognitive process. The manufacture of consent often makes use of this loophole, and guides the audience to form cognitive biases and produce specific cognitive tendencies by elaborating the presentation of information. For example, by emphasizing the importance of certain pieces of information or simply passing along other pieces of information to shape the audience’s perception of a particular event.Therefore, people need to keep rational thinking while facing the guided speech.
Information “cocoon‘’
Sometimes people always focus on the information they are interested in or agree with, thus gradually falling into the “cocoon” state of blocked information and single views. This phenomenon is closely related to the generation of consent. It provides a tool for making consent, and the individual in the cocoon is more susceptible to being influenced and controlled by specific information. Lose their judgment. At the same time, the widespread use of technologies such as new media has exacerbated the formation of this phenomenon, making it more difficult to access diverse viewpoints.
reference
Durham, Meenakshi Gigi. 2006. Media and cultural studies: keywords. pp.198
