Author: Yixiao
Posted in 4. ‘Media Discourse’ Or ‘The male gaze’
The influence of male gaze on character design in two-dimensional games
The concept of le regard was first proposed by the British art critic John Berger in Ways…
Decoding the Ginger Hair Loss Prevention Shampoo Ad: Insights into Encoding, Decoding, and Re-coding
The encoding/decoding model of communication was first developed by cultural studies scholar Stuart Hall in 1973.He titled the study ‘Encoding and…
From Cookbook to Screen: Understanding ‘The Medium is the Message'”
Medium theory is an analytical framework that studies how specific communication tools and methods influence the particular…
From Screen to Scene: How Two-Step Flow Shapes Movie Choices
‘Two Step Flow theory’ means that big ideas flow from mass media to opinion leaders, and from…
Posted in Hello World
This is me.
Hi, my name is Yixiao Wang and my favorite things to do are sleeping, eating and drawing….