Author: Jeanne
Manufacturing Consent: How Companies Greenwash Their Customers
Edward Herman and Norman Chomsky wrote a book in 1988 called Manufacturing Consent: The Political Economy of…
Social Media as a Medium: How the Message is perceived
Medium theory helps us understand how different types of medias can impact society. The characteristics of a…
The Two-Step Flow of Youtube Marketing in Apple’s Product Releases
During the 1940 presidential election, Paul Lazarsfeld came up with the two-step flow theory which states that…
Welcome to my blog !
Hi ! My name is Jeanne, I am nineteen years old and I am from Switzerland. In…