Author: Becca
Decoding the Message: Stuart Hall’s insight into Media’s influence and Interpretation
What is encoding/decoding? In our daily lives, we encounter messages that are created by others, which we…
Medium Matters: The Influence of Communication Channels
What is Medium theory? Medium theory is a communication theory that explores how various forms of media…
The Two-Step Flow Theory: The power of Influencers in Shaping Opinions
What is the Two-Step Flow Theory? Paul Lazarsfeld and his team founded the two-step flow theory in…