Author: Becca

1 Comment on Hello World
Posted in Hello World

Hello World

Hey Guys! I’m Becca, 20, from Surrey. Although I’ve moved around a lot, I have lived in…

0 Comment on Am I Pretty Enough For You To Buy This Product?
Posted in 4. ‘Algorithmic Biases’ Or ‘The male gaze’

Am I Pretty Enough For You To Buy This Product?

For centuries, women have been viewed as objects of sexual pleasure and treated as commodities, often disregarding…

1 Comment on Decoding the Message: Stuart Hall’s insight into Media’s influence and Interpretation
Posted in 3. ‘Manufacturing Consent’ Or ‘Ideas of encoding and decoding’ Blog

Decoding the Message: Stuart Hall’s insight into Media’s influence and Interpretation

What is encoding/decoding? In our daily lives, we encounter messages that are created by others, which we…

1 Comment on Medium Matters: The Influence of Communication Channels
Posted in 2. ‘Medium theory’ Or ‘Construction of Identity in a digital world’ Blog

Medium Matters: The Influence of Communication Channels

What is Medium theory? Medium theory is a communication theory that explores how various forms of media…

2 Comments on The Two-Step Flow Theory: The power of Influencers in Shaping Opinions
Posted in 1. ‘Two Step Flow theory’ Or ‘Culture Industry’ Blog

The Two-Step Flow Theory: The power of Influencers in Shaping Opinions

What is the Two-Step Flow Theory? Paul Lazarsfeld and his team founded the two-step flow theory in…