Author: Viktoriya

3 Comments on How ‘Black Widow’ has been subject to the Male Gaze
Posted in 4. ‘Algorithmic Biases’ Or ‘The male gaze’ Blog

How ‘Black Widow’ has been subject to the Male Gaze

The term ‘Male Gaze‘ was coined by Laura Mulvey in her 1975 essay ‘Visual Pleasures and Narrative…

3 Comments on Manufacturing Consent: How Media Filters Appear in the Music Industry
Posted in 3. ‘Manufacturing Consent’ Or ‘Ideas of encoding and decoding’ Blog

Manufacturing Consent: How Media Filters Appear in the Music Industry

‘Manufacturing Consent’ is a 1988 book by Noam Chomsky and David S Herman which proposed that US…

4 Comments on ‘Call Her Daddy’ Podcast: The Medium is the Message
Posted in 2. ‘Medium theory’ Or ‘Construction of Identity in a digital world’ Blog

‘Call Her Daddy’ Podcast: The Medium is the Message

In 1964, McLuhan proposed that the medium used for content is far more important than the content…

3 Comments on The Two Step Flow Theory: ‘I have been influenced’
Posted in 1. ‘Two Step Flow theory’ Or ‘Culture Industry’ Blog

The Two Step Flow Theory: ‘I have been influenced’

A study conducted in the 1940s by Paul Lazarsfeld, Hazel Gaudet, and Bernard Berelson found that during…

0 Comment on a little bit about me
Posted in Blog Hello World

a little bit about me

Hi! My name is Viktoriya Pavlykivska, I am 19 years old. Although ethnically I come from Ukraine,…