Author: Viktoriya

2 Comments on Manufacturing Consent: How Media Filters Appear in the Music Industry
Posted in 3. ‘Manufacturing Consent’ Or ‘Ideas of encoding and decoding’ Blog

Manufacturing Consent: How Media Filters Appear in the Music Industry

‘Manufacturing Consent’ is a 1988 book by Noam Chomsky and David S Herman which proposed that US…

4 Comments on ‘Call Her Daddy’ Podcast: The Medium is the Message
Posted in 2. ‘Medium theory’ Or ‘Construction of Identity in a digital world’ Blog

‘Call Her Daddy’ Podcast: The Medium is the Message

In 1964, McLuhan proposed that the medium used for content is far more important than the content…

3 Comments on The Two Step Flow Theory: ‘I have been influenced’
Posted in 1. ‘Two Step Flow theory’ Or ‘Culture Industry’ Blog

The Two Step Flow Theory: ‘I have been influenced’

A study conducted in the 1940s by Paul Lazarsfeld, Hazel Gaudet, and Bernard Berelson found that during…

0 Comment on a little bit about me
Posted in Blog Hello World

a little bit about me

Hi! My name is Viktoriya Pavlykivska, I am 19 years old. Although ethnically I come from Ukraine,…