Author: 21420238
Manufacturing Consent
Edward S. Herman and Noam Chomsky’s Manufacturing Consent: The Political Economy of Mass Media (1988) remains one…
Medium Theory
Medium theory is an important framework that focuses on how the form, structure, and technology of communication…
Two-step flow theory
The two-step flow theory of communication, developed in the 1940s by Paul Lazarsfeld, Bernard Berelson, and Helen…

