Category: Blog
Encoding and decoding: how can information be transmitted and interpreted
Every day, we are exposed to a lot of information: news, advertising, movies and TV dramas, and…
Chomsky: The Media Manufacturing Consent
In nowadays society, advertisement is not only a tool for product promotion, but also a force for…
The ‘Consent’ Created By Social Media
With the development of communication technology, the Internet, the threshold of dissemination of information is gradually lowered,…
Social Media and Manufacturing Consent: Lessons from The Social Dilemma
Summary: The Netflix documentary The Social Dilemma provides a chilling look at how social media platforms manipulate…
Manufacturing Consensus Among Consumers
In the modern market, making consensus is an important strategy to build trust and promote purchasing behavior…
Still believe in the Authenticity of Social Media in 2024?
“Media builds stories, media spreads stories, media makes people aware of stories.” Herman and Chomsky proposed the…
The impact of encoding and decoding on cross-cultural communication
Encoding and decoding are very important for cross-cultural communication. According to Ruben (1977), cross-cultural communication refers to non-verbal…
The impact of cultural industry on China’s cosmetics industry and cultural communication
As an important factor in the economic development of a country, the cultural industry is conducive to…
Manufacturing Consent: How Media Filters Appear in the Music Industry
‘Manufacturing Consent’ is a 1988 book by Noam Chomsky and David S Herman which proposed that US…
‘Call Her Daddy’ Podcast: The Medium is the Message
In 1964, McLuhan proposed that the medium used for content is far more important than the content…
Construction of Identity in a Digital World
The internet has changed how we create and express our identity. In the real world, our identity…
Performance vs. Authenticity: Crafting Identity on Social Platforms
Summary: This post explores the complex interplay between self-presentation and authenticity on social media platforms, examining how…
Construction of Identity in a digital world：Human Unpredictability
Social media have become popular environments for communication and interaction, As digital environments, so as ecosystems, they…
Construction of identity in a digital world: The False Mask of Internet Celebrity
As social media continues to grow, more and more people are beginning to form influencers and stars…
A Dog Has Posted A Blog.Wanna See？
On the Internet, nobody knows you’re a dog. ——Peter Steiner,1993 Communication and Information technologies have fundamentally changed…
Two-Step Flow: The Human Instinct to Learn and Imitate
Two-step flow：Communication process in which media effects travel through opinion leaders. New media is an important channel…
The Two Step Flow Theory: ‘I have been influenced’
A study conducted in the 1940s by Paul Lazarsfeld, Hazel Gaudet, and Bernard Berelson found that during…
Applying Two Step Flow Theory to Modern Media
Rather than directly affecting the masses, media messages first reach opinion leaders who interpret and relay them…
The Culture Industry in the Digital Age: Navigating Mass Media and Algorithmic Influence
In the age of digital media, the culture industry has taken on new dimensions, becoming more pervasive…
Culture Industry & Film Market
Let’s introduce what the Culture Industry is? The cultural industry refers to a series of economic activities…
Culture Industry
What is the Culture Industry? The Culture Industry is a theory introduced by philosophers Theodor Adorno and…
What We Talk About When We Talk About Culture Industry
“The pop hegemony is all but complete, its superstars dominating the media and wielding the economic might…
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This is me when I was a kid-, my mom and dad used to always call me…
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