Category: Blog
Manufacturing Consent in Modern Media
As an important theory of media critique, manufacturing consent reveals how the media, under the influence of…
Medium Theory: The Impact of the Medium as Message
Medium theory has been an important framework for understanding the information society since the mid-20th century. With…
Is having a boyfriend embarrassing now? – Encoding & Decoding
Within the context of media and communications studies, this idea of distorted communication was proposed by the…
The Impact of the Cultural Industry: A Case Study of K-pop
As a concept proposed by by Theodor Adorno and Max Horkheimer in Dialectic of Enlightenment (1944), the…
Manufacturing Consent
Edward S. Herman and Noam Chomsky’s Manufacturing Consent: The Political Economy of Mass Media (1988) remains one…
Stuart Hall’s idea of Encoding/Decoding
What is encoding/decoding? In our daily lives, we encounter messages that are created by others, which we…
Manufacturing Consent in Modern Media Structures: Theoretical and Empirical Reflections From Wag the Dog
In today’s media environment, public opinion is often seen as an important foundation of democratic society. However,…
Manufacturing Consent in Everyday Scrolling
Herman and Chomsky’s idea of “manufacturing consent” may sound big and abstract, but it essentially involves how…
Manufacturing “Consent”
BLOG 3 : CHLOE CHAMBERS Manufacturing Consent is a book by Noam Chomsky and David S Herman,…
Manufacturing Consensus: How does the Media Unconsciously Shape Our Perspectives?
In an era of information overload, we often assume that “news is fact”. However, in “Manufacturing Consent”…
Thinking About Encoding and Decoding in Everyday Media
When I first learned about Stuart Hall’s “encoding/decoding” model, it didn’t feel like a heavy theory at…
Culture Industry: Mass Production, Authenticity, and the Fading Aura of Anime
The Culture Industry is an abstract concept that describes how media and entertainment industries shape people’s wants…
Reconstructing Ourselves: Media Theory and Identity in the Digital World
In today’s digital world, identity is no longer a stable or private concept — it’s a performance…
Hello World
Hi everyone! My name is Maia, I’m 19 and born and raised in London. I absolutely love…
My Life as an international student
My name is Kate, and I am a 20-year-old international student in my second year at the…
Construction of a Digital Identity
By Lilli Pert In today’s world, how people express themselves and portray their identity is no longer…
How Medium Theory Explains Our Digital Lives
When people talk about media, they usually think about content—what we see, read, or hear. But according…
Multiple identities in a digital world
“The entire world is a stage and all the men and women merely players. They have their…
What is Media Theory
Media theory is a core concept in communication studies, sociology and cultural research, but different schools and…
McMedium
BLOG 2 : CHLOE CHAMBERS When Marshall McLuhan says “the medium is the message,” he is saying…
How the digital world shapes our Identity
Most of us have a digital presence, whether it’s through a private Instagram account, a LinkedIn page…
Medium Theory or Media Theory
What is medium theory？ For a Chinese student starting out in media studies, some seemingly simple questions…
Medium Theory
What is Medium theory? Medium theory is a communication theory that explores how various forms of media…
The Two-Step Flow Theory
What is the Two-Step Flow Theory? Paul Lazarsfeld and his team founded the two-step flow theory in…