Category: Blog
Manufacturing Consensus: How does the Media Unconsciously Shape Our Perspectives?
In an era of information overload, we often assume that “news is fact”. However, in “Manufacturing Consent”…
Thinking About Encoding and Decoding in Everyday Media
When I first learned about Stuart Hall’s “encoding/decoding” model, it didn’t feel like a heavy theory at…
Culture Industry: Mass Production, Authenticity, and the Fading Aura of Anime
The Culture Industry is an abstract concept that describes how media and entertainment industries shape people’s wants…
Reconstructing Ourselves: Media Theory and Identity in the Digital World
In today’s digital world, identity is no longer a stable or private concept — it’s a performance…
Hello World
Hi everyone! My name is Maia, I’m 19 and born and raised in London. I absolutely love…
My Life as an international student
My name is Kate, and I am a 20-year-old international student in my second year at the…
Construction of a Digital Identity
By Lilli Pert In today’s world, how people express themselves and portray their identity is no longer…
How Medium Theory Explains Our Digital Lives
When people talk about media, they usually think about content—what we see, read, or hear. But according…
Multiple identities in a digital world
“The entire world is a stage and all the men and women merely players. They have their…
What is Media Theory
Media theory is a core concept in communication studies, sociology and cultural research, but different schools and…
McMedium
BLOG 2 : CHLOE CHAMBERS When Marshall McLuhan says “the medium is the message,” he is saying…
How the digital world shapes our Identity
Most of us have a digital presence, whether it’s through a private Instagram account, a LinkedIn page…
Medium Theory or Media Theory
What is medium theory？ For a Chinese student starting out in media studies, some seemingly simple questions…
Medium Matters: The Influence of Communication Channels
What is Medium theory? Medium theory is a communication theory that explores how various forms of media…
The Two-Step Flow Theory: The power of Influencers in Shaping Opinions
What is the Two-Step Flow Theory? Paul Lazarsfeld and his team founded the two-step flow theory in…
History of the Two Step Flow theory
The mass media have an immense impact on public opinion and have the power to change any…
The ‘two-step’ flow theory
By Lilli Pert Understanding the Two-Step Flow Theory: How Influence Really Works In todays ever changing society…
Understanding of Culture industry
Overview： Cultural industry is very important in today’s world. It includes many things like movies, music, books,…
Two-step flow theory
The two-step flow theory of communication, developed in the 1940s by Paul Lazarsfeld, Bernard Berelson, and Helen…
The Culture Industry: When Art Becomes a Product
The concept of the culture industry was first introduced by Theodor Adorno and Max Horkheimer in Dialectic…
The Culture Industry
The idea of the “Culture Industry” was first introduced by Theodor Adorno and Max Horkheimer. They argued…
Culture Industry and influence
What is culture industry? The concept of “cultural industry” was proposed by Theodor Adorno and Max Horkheimer…
Culture Industry or Culture Captivity
BLOG 1 : CHLOE CHAMBERS The Culture Industry is something that dominates, manipulates, and subdues the public,…
Is Two Step Flow Theory still relevant today?
What is Two Step Flow Theory? Elihu Katz and Paul Lazarsfeld developed the two-step flow theory, which…