Understanding the Male Gaze in Everyday Life
When I first learned the term male gaze, it sounded like something distant and overly academic. But…
The Male Gaze Vs Female Gaze
To understand how modern films, TV shows and social media shape our ideas about gender, it is…
Algorithmic Biases: When Technology Begins to Shape Reality
In an era where digital technology dominates daily life, we increasingly rely on algorithms to help us…
Algorithm Biases
Algorithmic biases refer to systematic and unfair discrimination that occurs when algorithms, especially those used in artificial…
The male gaze
Understanding the Male Gaze: How Media Teaches Us to Look When you watch a movie, scroll through…
Ideas of encoding and decoding
Encoding and Decoding: How Messages Get Made—and Remade—by Audiences In everyday communication, we tend to assume that…
Understanding Medium Theory: Why the Medium Matters More Than the Message
When we think about communication, we often focus on what is being said — the words, ideas,…
The Culture Industries: How Creativity Became Big Business
In today’s world, culture isn’t just something we experience — it’s something we consume, share, remix, and…
Beyond the Headlines: How We Make and Take the News
Have you ever wondered why two people can watch the same news report and come away with…
From Manufacturing Consen to Encoding Decoding how the Media shapes what we think of as Common sense
What strikes me most when watching Manufacturing Consent is not how powerful the media is, but how…
Manufacturing Consent and The Propaganda Model
Edward S. Herman and Noam Chomsky’s Manufacturing Consent: The Political Economy of Mass Media (1988) is one…
Manufacturing Consent in Modern Media
As an important theory of media critique, manufacturing consent reveals how the media, under the influence of…
Medium Theory: The Impact of the Medium as Message
Medium theory has been an important framework for understanding the information society since the mid-20th century. With…
Is having a boyfriend embarrassing now? – Encoding & Decoding
Within the context of media and communications studies, this idea of distorted communication was proposed by the…
The Impact of the Cultural Industry: A Case Study of K-pop
As a concept proposed by by Theodor Adorno and Max Horkheimer in Dialectic of Enlightenment (1944), the…
Manufacturing Consent
Edward S. Herman and Noam Chomsky’s Manufacturing Consent: The Political Economy of Mass Media (1988) remains one…
Decoding the Message: Stuart Hall’s insight into Media’s influence and Interpretation
What is encoding/decoding? In our daily lives, we encounter messages that are created by others, which we…
Manufacturing Consent in Modern Media Structures: Theoretical and Empirical Reflections From Wag the Dog
In today’s media environment, public opinion is often seen as an important foundation of democratic society. However,…
Manufacturing Consent in Everyday Scrolling
Herman and Chomsky’s idea of “manufacturing consent” may sound big and abstract, but it essentially involves how…
Manufacturing “Consent”
BLOG 3 : CHLOE CHAMBERS Manufacturing Consent is a book by Noam Chomsky and David S Herman,…
Manufacturing Consensus: How does the Media Unconsciously Shape Our Perspectives?
In an era of information overload, we often assume that “news is fact”. However, in “Manufacturing Consent”…
Thinking About Encoding and Decoding in Everyday Media
When I first learned about Stuart Hall’s “encoding/decoding” model, it didn’t feel like a heavy theory at…
How Detroit: Become Human encodes messages for audiences to decode.
Halls theory of communication/media is one of Stuart Halls most famous theories. Encoding and decoding is the…
Ideas of Encoding & Decoding in society today…
Every time we send a text, post a meme, or watch a video, we’re taking part in a process…