Constructing Identity in a Digital World
We don’t just live in the world anymore — we live on the internet too. Every post,…
What is Media Theory
Media theory is a core concept in communication studies, sociology and cultural research, but different schools and…
McMedium
BLOG 2 : CHLOE CHAMBERS When Marshall McLuhan says “the medium is the message,” he is saying…
How the digital world shapes our Identity
Most of us have a digital presence, whether it’s through a private Instagram account, a LinkedIn page…
Identities In The Digital Age
The construction of identity has always been influenced by society, but in the digital era, this process…
Medium Theory or Media Theory
What is medium theory？ For a Chinese student starting out in media studies, some seemingly simple questions…
Medium Theory
What is Medium theory? Medium theory is a communication theory that explores how various forms of media…
From Print to TikTok: The Power of the Medium in Shaping Minds
Medium theory, generally developed by scholars Marshall McLuhan and Harold Innis, is based on the approach that…
The Two-Step Flow Theory
What is the Two-Step Flow Theory? Paul Lazarsfeld and his team founded the two-step flow theory in…
History of the Two Step Flow theory
The mass media have an immense impact on public opinion and have the power to change any…
The Culture Industry: Mass Media or Mass Deception?
The idea of the Culture Industry and mass culture have been prevalent for decades due to intellectuals…
The ‘two-step’ flow theory
By Lilli Pert Understanding the Two-Step Flow Theory: How Influence Really Works In todays ever changing society…
Understanding of Culture industry
Overview： Cultural industry is very important in today’s world. It includes many things like movies, music, books,…
Two-step flow theory
The two-step flow theory of communication, developed in the 1940s by Paul Lazarsfeld, Bernard Berelson, and Helen…
Culture Industry Applied to Contemporary Media
Often we think we are in charge of the opinions and thought patterns we form, however it…
The Culture Industry: When Art Becomes a Product
The concept of the culture industry was first introduced by Theodor Adorno and Max Horkheimer in Dialectic…
Marvel and the Culture Industry: How Superheroes Became Big Business
When we talk about the culture industry, we mean how culture—like movies, music, and art—becomes part of…
The Culture Industry
The idea of the “Culture Industry” was first introduced by Theodor Adorno and Max Horkheimer. They argued…
Culture Industry and influence
What is culture industry? The concept of “cultural industry” was proposed by Theodor Adorno and Max Horkheimer…
Culture Industry or Culture Captivity
BLOG 1 : CHLOE CHAMBERS The Culture Industry is something that dominates, manipulates, and subdues the public,…
All about the Two-Step Flow theory
What is the Two-Step Flow theory? The Two-Step Flow theory is based on how the mass media…
Is Two Step Flow Theory still relevant today?
What is Two Step Flow Theory? Elihu Katz and Paul Lazarsfeld developed the two-step flow theory, which…
The Two Step Flow Theory
In an age where we are constantly bombarded with media content, information spreads and influences individuals’ every…
Manufacturing Minds: The Culture Industry and the Politics of Mass Media
The theory of the culture industry, which Theodor Adorno and Max Horkheimer created, is still acutely applicable…