The Male Gaze: The Illusion of ‘Freedom of Choice’
For many years, the topic of the male gaze has continuously surfaced in real life discussions, on…
The Male Gaze in Barbie
The rapid development of media has penetrated into every aspect of people’s lives and become an important…
Finding your aesthetic: Construction of Identity
One of the most popularised words in the modern day, often used on social media is ‘aesthetic’….
Corruption in the media
The male gaze is often seen in media settings through films, it is an insight into the…
Halloween and the Male Gaze: A Scary Problem
There has been a shift in liberalism in the past few decades. Conversations around sex and sexuality…
The male gaze
What is the male gaze The “male gaze” is a kind of “viewing” of women from the…
Encoding and decoding without realising?
Stuart Hall proposed the concept of encoding and decoding in media in 1973. He stated that producers…
Media Discourse
The analysis of public opinion has a relatively complete classification of staging and definition of types of…
The Culture Industry
Culture Industry is a concept pioneered by Adorno and Horkheimer in their book Dialectics of Enlightenment (1947).The…
What is ?
The book is called ‘The Game‘ the title of a 1988 book by sociologist Edward s. Hallmark…
He’s Literally Me: The Dangers of Decoding
“Oh my god, he’s literally me” is a sentence echoed by much of the male youth across…
Decoding the Ginger Hair Loss Prevention Shampoo Ad: Insights into Encoding, Decoding, and Re-coding
The encoding/decoding model of communication was first developed by cultural studies scholar Stuart Hall in 1973.He titled the study ‘Encoding and…
Mass Production of Mediocrity: Cultural Industry
In this blog post, I will be covering the topic around the Cultural Industry Theory. I will…
Jennifer’s Body; a story of great misinterpretation.
“Maybe we got lost in translation” is a quote from Taylor Swift’s ‘All Too Well’ song that…
How do you talk to your friends and understand what they are saying?
Stuart Hall Stuart Hall, a renowned cultural theorist, popularised the ideas of encoding and decoding to better…
What you see is what others want you to see.
《Manufacturing Consent》 was a book written by Edward Herman and Noam Chomsky in 1988. In this book, they…
Is the news you watch always the truth?-Manufacturing Consent
Firstly, let’s start by looking at a picture of what you thought was happening when you first…
The limitations of Stuart Hall’s Encoding and Decoding Model
Stuart Hall was a pioneer in media theory, founding the Birmingham School of Cultural Studies in 1964…
Brainwashing Society.
By Sarah Munsi Featured image. ‘Manufacturing Consent: The Political Economy of the Mass Media’ by Chomsky and…
Love is in the Bin：Banksy’s connection to the concepts of encoding and decoding
Banksy is a street art writer I’m very interested in, and I’ve been following his work for…
Why does society hate “public intellectuals”?
Public intellectuals, the vast majority of whom are detached from the working people, are dependent and parasitic…
“The Dance of Information: exploring the mystery of encoding and decoding behind communication.”
Communication is ubiquitous in our daily lives. We play speaker and listener every day. But have you…
How do luxury brands make themselves’ luxurious’?
Luxury brands are often very good at gaining consumer favor by shaping their brand story. A brand…
Why Ponzi scheme is kind of Manufacturing Consent
The key of ‘Manufacturing Consent’ is the propaganda model with those 5 main filters: Ownership of the…
