2 Comments on Encoding and decoding: how can information be transmitted and interpreted
Posted in 3. ‘Manufacturing Consent’ Or ‘Ideas of encoding and decoding’

Encoding and decoding: how can information be transmitted and interpreted

Every day, we are exposed to a lot of information: news, advertising, movies and TV dramas, and…

1 Comment on Manufacturing Consent and Cognitive Bias: How Our Minds Aid Media Control
Posted in 3. ‘Manufacturing Consent’ Or ‘Ideas of encoding and decoding’

Manufacturing Consent and Cognitive Bias: How Our Minds Aid Media Control

Do you ever wondered why we sometimes just go along with what the media tells us? Noam…

2 Comments on Chomsky: The Media Manufacturing Consent
Posted in 3. ‘Manufacturing Consent’ Or ‘Ideas of encoding and decoding’ Blog

Chomsky: The Media Manufacturing Consent

In nowadays society, advertisement is not only a tool for product promotion, but also a force for…

2 Comments on The ‘Consent’ Created By Social Media
Posted in 3. ‘Manufacturing Consent’ Or ‘Ideas of encoding and decoding’ Blog

The ‘Consent’ Created By Social Media

With the development of communication technology, the Internet, the threshold of dissemination of information is gradually lowered,…

1 Comment on Media Literacy in the Digital Era: How Encoding Shapes Our Interpretations
Posted in 3. ‘Manufacturing Consent’ Or ‘Ideas of encoding and decoding’

Media Literacy in the Digital Era: How Encoding Shapes Our Interpretations

Media communication is shaped by cultural and social factors. Stuart Hall’s Encoding/Decoding model provides an understanding of…

4 Comments on Social Media and Manufacturing Consent: Lessons from The Social Dilemma
Posted in 3. ‘Manufacturing Consent’ Or ‘Ideas of encoding and decoding’ Blog

Social Media and Manufacturing Consent: Lessons from The Social Dilemma

Summary: The Netflix documentary The Social Dilemma provides a chilling look at how social media platforms manipulate…

2 Comments on How Media Shapes Our Thoughts and Beliefs: The Concept of “Manufacturing Consent”
Posted in 3. ‘Manufacturing Consent’ Or ‘Ideas of encoding and decoding’

How Media Shapes Our Thoughts and Beliefs: The Concept of “Manufacturing Consent”

In today’s world, media plays a vital role in shaping public opinion. In the book Manufacturing Consent,…

1 Comment on Manufacturing Consensus Among Consumers
Posted in 3. ‘Manufacturing Consent’ Or ‘Ideas of encoding and decoding’ Blog

Manufacturing Consensus Among Consumers

In the modern market, making consensus is an important strategy to build trust and promote purchasing behavior…

2 Comments on Individuals, or the media, create biases in the formation of information
Posted in 3. ‘Manufacturing Consent’ Or ‘Ideas of encoding and decoding’

Individuals, or the media, create biases in the formation of information

一·Background Manufactured consent is a term coined by Noam Chomsky and Edward S. Herman to describe the…

2 Comments on How Media Shapes What We Think: Manufacturing Consent Explained
Posted in 3. ‘Manufacturing Consent’ Or ‘Ideas of encoding and decoding’

How Media Shapes What We Think: Manufacturing Consent Explained

Have you ever wondered why some stories are all over the news while others barely get a…

0 Comment on Netflix and the Culture Industry: Global Storytelling or Standardized Spectacle?
Posted in 1. ‘Two Step Flow theory’ Or ‘Culture Industry’

Netflix and the Culture Industry: Global Storytelling or Standardized Spectacle?

Introduction The Culture Industry, as developed by Adorno and Horkheimer (2002), questions how cultural products are now…

0 Comment on Manufacturing Consent and the Devil Wears Prada 🫅😈
Posted in 3. ‘Manufacturing Consent’ Or ‘Ideas of encoding and decoding’

Manufacturing Consent and the Devil Wears Prada 🫅😈

The Devil Wears Prada is not only a movie about fashion and the workplace, but it also…

1 Comment on Is Media Still Manufacturing Our Consent?™
Posted in 3. ‘Manufacturing Consent’ Or ‘Ideas of encoding and decoding’

Is Media Still Manufacturing Our Consent?™

first lets start of with what Manufacturing Consent is – Manufacturing Consent is a concept from Noam…

0 Comment on Still believe in the Authenticity of Social Media in 2024?
Posted in 3. ‘Manufacturing Consent’ Or ‘Ideas of encoding and decoding’ Blog

Still believe in the Authenticity of Social Media in 2024?

“Media builds stories, media spreads stories, media makes people aware of stories.” Herman and Chomsky proposed the…

1 Comment on Manufacturing Consent: How Companies Greenwash Their Customers
Posted in 3. ‘Manufacturing Consent’ Or ‘Ideas of encoding and decoding’

Manufacturing Consent: How Companies Greenwash Their Customers

Edward Herman and Norman Chomsky wrote a book  in 1988 called Manufacturing Consent: The Political Economy of…

0 Comment on The impact of encoding and decoding on cross-cultural communication
Posted in Blog

The impact of encoding and decoding on cross-cultural communication

Encoding and decoding are very important for cross-cultural communication. According to Ruben (1977), cross-cultural communication refers to non-verbal…

0 Comment on Encoding and decoding in cross-cultural communication
Posted in 3. ‘Manufacturing Consent’ Or ‘Ideas of encoding and decoding’

Encoding and decoding in cross-cultural communication

We live in a multicultural world, where people of different colours and ethnicities inhabit this “global village”…

0 Comment on Encoding and Decoding: Essential Functions in Formulating, Disseminating, and Interpreting Information
Posted in 3. ‘Manufacturing Consent’ Or ‘Ideas of encoding and decoding’

Encoding and Decoding: Essential Functions in Formulating, Disseminating, and Interpreting Information

In contemporary media, encoding and decoding are key processes that shape how information is created, shared, and…

1 Comment on “Manufacturing Consent” in Advertising: How PR Tactics Shape Consumer Beliefs and Choices
Posted in 3. ‘Manufacturing Consent’ Or ‘Ideas of encoding and decoding’

“Manufacturing Consent” in Advertising: How PR Tactics Shape Consumer Beliefs and Choices

‘Manufacturing Consent’ is a 1988 book by Edward S. Herman and Noam Chomsky. ‘Manufacturing Consent’ is the…

1 Comment on The impact of cultural industry on China’s cosmetics industry and cultural communication
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The impact of cultural industry on China’s cosmetics industry and cultural communication

As an important factor in the economic development of a country, the cultural industry is conducive to…

3 Comments on Manufacturing Consent: How Media Filters Appear in the Music Industry
Posted in 3. ‘Manufacturing Consent’ Or ‘Ideas of encoding and decoding’ Blog

Manufacturing Consent: How Media Filters Appear in the Music Industry

‘Manufacturing Consent’ is a 1988 book by Noam Chomsky and David S Herman which proposed that US…

4 Comments on ‘Call Her Daddy’ Podcast: The Medium is the Message
Posted in 2. ‘Medium theory’ Or ‘Construction of Identity in a digital world’ Blog

‘Call Her Daddy’ Podcast: The Medium is the Message

In 1964, McLuhan proposed that the medium used for content is far more important than the content…

0 Comment on Construction of Identity in a Digital World
Posted in 2. ‘Medium theory’ Or ‘Construction of Identity in a digital world’

Construction of Identity in a Digital World

The Internet has revolutionized how we build and show our identity. In the real world, things like…

2 Comments on Performance vs. Authenticity: Crafting Identity on Social Platforms
Posted in 2. ‘Medium theory’ Or ‘Construction of Identity in a digital world’ Blog

Performance vs. Authenticity: Crafting Identity on Social Platforms

Summary: This post explores the complex interplay between self-presentation and authenticity on social media platforms, examining how…