Media, Power, and Mamdani’s Win
Manufacturing consent is a concept developed by Edward S. Herman and Noam Chomsky to explain how powerful…
Propaganda through the years
Propaganda is a form of communication primarily used to influence or persuade an audience. It is often…
Culture Industry: Mass Production, Authenticity, and the Fading Aura of Anime
The Culture Industry is an abstract concept that describes how media and entertainment industries shape people’s wants…
Reconstructing Ourselves: Media Theory and Identity in the Digital World
In today’s digital world, identity is no longer a stable or private concept — it’s a performance…
Is Your Online Self Exploring, or Just Hiding?
We’ve all been there. Scrolling through a new interest, falling down a rabbit hole of videos, joining…
Hello World
Hi everyone! My name is Maia, I’m 19 and born and raised in London. I absolutely love…
Construction of a Digital Identity
By Lilli Pert In today’s world, how people express themselves and portray their identity is no longer…
Medium Theory
Medium theory is an important framework that focuses on how the form, structure, and technology of communication…
Medium Theory
Medium theory is a theory of communication that says the Medium through which information or knowledge is…
How Medium Theory Explains Our Digital Lives
When people talk about media, they usually think about content—what we see, read, or hear. But according…
Multiple identities in a digital world
“The entire world is a stage and all the men and women merely players. They have their…
Constructing Identity in a Digital World
We don’t just live in the world anymore — we live on the internet too. Every post,…
What is Media Theory
Media theory is a core concept in communication studies, sociology and cultural research, but different schools and…
McMedium
BLOG 2 : CHLOE CHAMBERS When Marshall McLuhan says “the medium is the message,” he is saying…
How the digital world shapes our Identity
Most of us have a digital presence, whether it’s through a private Instagram account, a LinkedIn page…
Identities In The Digital Age
The construction of identity has always been influenced by society, but in the digital era, this process…
Medium Theory or Media Theory
What is medium theory？ For a Chinese student starting out in media studies, some seemingly simple questions…
Medium Matters: The Influence of Communication Channels
What is Medium theory? Medium theory is a communication theory that explores how various forms of media…
From Print to TikTok: The Power of the Medium in Shaping Minds
Medium theory, generally developed by scholars Marshall McLuhan and Harold Innis, is based on the approach that…
The Two-Step Flow Theory: The power of Influencers in Shaping Opinions
What is the Two-Step Flow Theory? Paul Lazarsfeld and his team founded the two-step flow theory in…
History of the Two Step Flow theory
The mass media have an immense impact on public opinion and have the power to change any…
The Culture Industry: Mass Media or Mass Deception?
The idea of the Culture Industry and mass culture have been prevalent for decades due to intellectuals…
The ‘two-step’ flow theory
By Lilli Pert Understanding the Two-Step Flow Theory: How Influence Really Works In todays ever changing society…