0 Comment on Two-Step Flow: The Human Instinct to Learn and Imitate
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Two-Step Flow: The Human Instinct to Learn and Imitate

Two-step flow:Communication process in which media effects travel through opinion leaders. New media is an important channel…

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K-pop: The Globalization Of Korean Culture

Kpop has now break the national bound and become a global phenomenon, gaining millions of fans worldwide….

3 Comments on The Two Step Flow Theory: ‘I have been influenced’
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The Two Step Flow Theory: ‘I have been influenced’

A study conducted in the 1940s by Paul Lazarsfeld, Hazel Gaudet, and Bernard Berelson found that during…

1 Comment on The Two-Step Theory of Information Flow in the Age of Influencers: How Kylie Jenner Is Shaping the Beauty World
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The Two-Step Theory of Information Flow in the Age of Influencers: How Kylie Jenner Is Shaping the Beauty World

The Two-Step Flow Theory In the fashion and beauty industries, the two-step flow theory plays a crucial…

0 Comment on ‘The Culture Industry’ and Its Cinematic Impact
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‘The Culture Industry’ and Its Cinematic Impact

It is no secret that we are currently consumed by the media. We live in an oversaturated…

3 Comments on Applying Two Step Flow Theory to Modern Media
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Applying Two Step Flow Theory to Modern Media

Rather than directly affecting the masses, media messages first reach opinion leaders who interpret and relay them…

1 Comment on Is TikTok Just the Culture Industry in Disguise?
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Is TikTok Just the Culture Industry in Disguise?

The concept of “culture industry” was coined by Theodor Adorno and Max Horkheimer. It refers to the mass…

0 Comment on The Culture Industry in the Digital Age: Navigating Mass Media and Algorithmic Influence
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The Culture Industry in the Digital Age: Navigating Mass Media and Algorithmic Influence

The culture industry, a concept introduced by Theodor Adorno and Max Horkheimer (Adorno & Horkheimer, 1944), highlights…

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Culture Industry & Film Market

Let’s introduce what the Culture Industry is? The cultural industry refers to a series of economic activities…

2 Comments on The Influence of the Culture Industry on the Film Industry
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The Influence of the Culture Industry on the Film Industry

The culture industry was introduced by Frankfurt School Thinkers Horkheimer and Adorno. They believed that the culture…

0 Comment on Culture Industry
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Culture Industry

What is the Culture Industry? The Culture Industry is a theory from Theodor Adorno and Max Horkheimer….

0 Comment on The Impact of the Two-dimensional Culture Industry on China😎🇨🇳
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The Impact of the Two-dimensional Culture Industry on China😎🇨🇳

Hidden meaning The two-dimensional culture industry refers to the industry formed around the virtual world composed of…

0 Comment on Fast Fashion: How the Culture Industry Shapes What We Wear
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Fast Fashion: How the Culture Industry Shapes What We Wear

The Culture Industry. What is it? In today’s world, the term “The Culture Industry” refers to the…

0 Comment on 📜The Price of Pop: Understanding the Culture Industry📜
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📜The Price of Pop: Understanding the Culture Industry📜

what is culture industry? first, before we dive in i’m going to tell you the definition of…

1 Comment on What We Talk About When We Talk About Culture Industry
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What We Talk About When We Talk About Culture Industry

“The pop hegemony is all but complete, its superstars dominating the media and wielding the economic might…

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Self Introduction

Hello guys, my name is Ansel, and you can also call my Chinese name Yuze. I am…

0 Comment on welcome to my blog
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welcome to my blog

This is me when I was a kid-, my mom and dad used to always call me…

1 Comment on The Two-Step Flow of Youtube Marketing in Apple’s Product Releases
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The Two-Step Flow of Youtube Marketing in Apple’s Product Releases

During the 1940 presidential election, Paul Lazarsfeld came up with the two-step flow theory which states that…

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Wᴇʟᴄᴏᴍᴇ ᴛᴏ Vɪᴠɪᴀɴ’s ʙʟᴏɢ

𝐇𝐞𝐥𝐥𝐨 𝐞𝐯𝐞𝐫𝐲𝐨𝐧𝐞! 𝐖𝐞𝐥𝐜𝐨𝐦𝐞 𝐭𝐨 𝐦𝐲 𝐛𝐥𝐨𝐠, 𝐟𝐫𝐨𝐦 𝐭𝐡𝐢𝐬 𝐬𝐦𝐚𝐥𝐥 𝐛𝐥𝐨𝐠, 𝐲𝐨𝐮 𝐜𝐚𝐧 𝐫𝐞𝐜𝐨𝐠𝐧𝐢𝐳𝐞 𝐭𝐡𝐢𝐬 𝐬𝐦𝐚𝐥𝐥 𝐩𝐚𝐫𝐭 𝐨𝐟…

0 Comment on a little bit about me
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a little bit about me

Hi! My name is Viktoriya Pavlykivska, I am 19 years old. Although ethnically I come from Ukraine,…

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About Kira

Hello! I’m Lin Xier, you can just call me Kira🥰 I’m a sincere, independence and ambitious person….

0 Comment on WELCOME TO THE POST ABOUT ME!
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WELCOME TO THE POST ABOUT ME!

KAJA SZEREMETA Hey there! I’m Kaja Szeremeta, a 19-year-old from Gdańsk, Poland. I’m excited to share a…

0 Comment on Welcome to Shiyi’s world!
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Welcome to Shiyi’s world!

Hello, I’m Shiyi Ning, you can also call me Raeann, I’m from China, majoring in Media and…

0 Comment on Fatima: Here’s a Little About Me!
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Fatima: Here’s a Little About Me!

Hello, my name is Fatima! I’m from the beautiful country of Senegal, where I was born and…