Tag: mass media

0 Comment on Propaganda through the years
Posted in 3. ‘Manufacturing Consent’ Or ‘Ideas of encoding and decoding’ Blog

Propaganda through the years

Propaganda is a form of communication primarily used to influence or persuade an audience. It is often…

0 Comment on Two-step flow theory
Posted in 1. ‘Two Step Flow theory’ Or ‘Culture Industry’ Blog

Two-step flow theory

The two-step model of communication is a theory that proposes that interpersonal interaction has a stronger effect…