Author: Zara

1 Comment on Talk of the Town: Making Sense of What We Hear and See
Posted in 4. ‘Media Discourse’ Or ‘The male gaze’

Talk of the Town: Making Sense of What We Hear and See

Imagine you’re walking through a bustling marketplace, bombarded with voices shouting different wares. That’s kind of what…

0 Comment on Don’t Be Fooled by the Media Circus: Your Guide to Spotting Spin
Posted in 3. ‘Manufacturing Consent’ Or ‘Ideas of encoding and decoding’

Don’t Be Fooled by the Media Circus: Your Guide to Spotting Spin

Ever feel like the news keeps showing the same stuff, over and over, while ignoring other important…

1 Comment on Shaping Identity in the Digital Realm: Crafting Your Online Persona
Posted in 2. ‘Medium theory’ Or ‘Construction of Identity in a digital world’

Shaping Identity in the Digital Realm: Crafting Your Online Persona

In today’s time, the way we shape our identities has changed drastically. With the growth of social…

0 Comment on Applying the Two-Step Flow Theory in the Digital Age: Unraveling Contemporary Media Influence
Posted in 1. ‘Two Step Flow theory’ Or ‘Culture Industry’

Applying the Two-Step Flow Theory in the Digital Age: Unraveling Contemporary Media Influence

In our ever-evolving media landscape, the Two-Step Flow Theory, initially proposed by Paul Lazarsfeld and Elihu Katz,…

0 Comment on Hello World
Posted in Blog Hello World

Hello World

Hi, My name is Zara Imtiaz. I am a third generation British-born Pakistani. I have spent a…