Author: 217563591

2 Comments on Hiding behind a mask?
Posted in 2. ‘Medium theory’ Or ‘Construction of Identity in a digital world’ Blog

Hiding behind a mask?

The construction of identity in digital world refers to individuals who curate personas on digital platforms, technologies…

1 Comment on Two steps forward, 3 steps back?
Posted in 1. ‘Two Step Flow theory’ Or ‘Culture Industry’ Blog

Two steps forward, 3 steps back?

The two-step flow is a theory formulated by sociologists Paul Lazarsfeld, first in the 1944 study “The…

0 Comment on About Me!
Posted in Blog Hello World

About Me!

Hello, I’m Anirudh Jain and I’m a 2nd year Digital Media and Communications student at the University…